We leverage Custom Attribution Models to measure touchpoint impact. In-Store Direct and Correlational Models explain lift from each channel on store visits and transactions. And Anomaly Detection isolates acceptable fluctuations from an actual anomaly, with automation for real-time escalation. Our proprietary combines different metrics across digital and offline touchpoints into a custom unified KPI, to track performance on multiple dimensions (conversion, engagement, branding). This is all in support of determining where the next dollar should be spent.