Technical SEO
Make the site easy for Google to read.
from $1,200/mo
PLAN & MEASURE
A written audit you can use without us.
We review your site, your map listing and your competitors, then give you a prioritised list of what's holding you back and a plan to fix it. You pay for the diagnosis. You keep it.
from $750 One-off
- Delivery & cancellation
- Delivered in 5 to 15 business days
- No ranking guarantees
- Refund & Cancellation Policy
A second opinion, in writing
AUDIT ANATOMY
What's inside the document.
This is a cropped page from a sample audit. Each part has a job.
SAMPLE, ILLUSTRATIVE DATA, NOT A CLIENT
Summary
Three things to do first: give each service page its own title, fix the mobile load time on the home page and correct the primary category on the Business Profile.
Summary: the three things to do first
Findings
-
Found: 14 service pages share the same title tag.
Why it matters: Google can't tell the pages apart, so it picks one for all of them.
Fix: write a unique title for each page.
-
Found: the home page loads a 2.4 MB image on mobile.
Why it matters: slow pages lose visitors before they read a word.
Fix: compress and size the image; expected weight under 200 KB.
-
Found: the Business Profile's primary category is "Contractor".
Why it matters: Google uses the primary category to decide which searches to show you for.
Fix: change it to "HVAC contractor".
Findings: what we found, why it matters, the fix
Priority
| Finding | Impact | Effort | Owner |
|---|---|---|---|
| Titles | High | Low | Us |
| Mobile image | Medium | Low | Developer |
| Category | High | Low | Owner |
Charts are illustrative.
Priority: impact against effort, ordered
Roadmap
- Month 1: titles and Business Profile fixes (us)
- Month 2: mobile speed work (developer)
- Month 3: three service pages rewritten (us)
Roadmap: who does what, and when
Handoff
Ticket 1 of 3: "14 service pages share one title tag". Steps, expected result and how to verify are attached for your developer.
Handoff: tickets your developer can act on
Sample, illustrative data, not a client.
FIT
You have opinions and vendor pitches. You need a diagnosis.
- You're about to hire an SEO and want to know what needs doing first.
- You're comparing agencies and need something neutral to compare against.
- You have a site that someone built and no idea whether Google can read it.
- Your traffic or calls dropped and nobody has explained why.
You'll recognise this if…
Every pitch recommends a different thing.
Without a baseline you can't tell which one is right.
You've been told "your SEO is fine".
By the person who sells SEO. A second opinion costs less than a wrong year.
A redesign is coming.
It's cheaper to find what to protect before the rebuild than after.
INCLUDED
What you get.
Findings
- Technical review: crawl, indexing, speed, mobile
- Content review: which pages exist for which searches
- Local review: your Business Profile and listings
- Competitor check: three competitors you name, or three we choose
- Each finding written as What we found / Why it matters / The fix
Roadmap
- Month-by-month plan for six months (Standard and Comprehensive)
- Effort and impact for every item
- Cost estimate against each item
- Owner: us, you or your developer
Handoff
- Developer tickets for every technical fix
- A 45-minute walkthrough call, recorded if you want it
- The working spreadsheet, so you can re-run it later
- Answers to follow-up questions for 14 days
DELIVERY
From your address to your audit.
-
Day 0: you order and send your site address
We confirm scope the same business day and ask for read access to Search Console and Analytics, if you have them.
-
Days 1 to 3: we crawl and review
Technical, content and local checks, plus the competitor review.
-
Days 4 to 5 (Essentials): we write it up
Standard takes until day 10 and Comprehensive until day 15, because the roadmap and the larger crawl need the time.
-
Delivery day: you receive the document
A PDF plus the working spreadsheet.
-
Within 3 days: the walkthrough call
We go through it with you and answer questions.
OUTCOMES
Built to be used without us.
We don't guarantee rankings. Here's what we do commit to.
You keep
- A prioritised list of what is holding the site back
- A plan you can hand to any agency, freelancer or developer
- A baseline to measure future work against
- A clear idea of what each fix should cost
TIMELINE
The audit is delivered in 5 to 15 business days. Fixes take as long as they take. Rankings follow fixes over months, not days.
PRICING
Options and prices
USD. Monthly plans are billed monthly. 30 days' notice to cancel.
Essentials audit (up to 50 URLs)
Up to 50 URLs
One-off. Best for a small site or a single-location business. Delivered in 5 business days.
One-off $750
Standard audit + 6-month roadmap (up to 500 URLs)
Up to 500 URLs
One-off. Adds a month-by-month plan with effort and owner. Delivered in 10 business days.
One-off $1,500
Comprehensive / ecommerce audit (500+ URLs)
500+ URLs
One-off. For large sites and stores, with category-level priorities. Delivered in 15 business days.
One-off $2,500
FAQ
SEO audit questions
Do I have to hire you afterwards?
No. The audit is written to be used by anyone. Many people give it to their developer or another agency.
What do you need from me?
Your site address, read access to Google Search Console and Google Analytics if you have them, and the names of up to three competitors if you have them in mind.
What's the difference between the free audit and the paid one?
The free audit is a short written review of your home page and the biggest issues we spot. The paid audit is a full review of the whole site with a priority list, tickets and a roadmap.
How do you count URLs?
Every indexable page on your site counts, including product and category pages. We crawl the site first and confirm the count with you before work starts. If it falls into a higher tier, we tell you before charging anything more.
Will the audit show everything wrong?
It shows what matters. A crawl can list thousands of minor items. We rank them and leave out the noise.