SAMPLE WORK
Sample work.
This is what we hand over: an audit, a roadmap and a monthly report. Read them before you decide.
SAMPLE, ILLUSTRATIVE DATA, NOT A CLIENT
SEO audit: Example Heating & Air
Illustrative
Summary
Three things to do first: give each service page its own title, fix the mobile load time on the home page and correct the primary category on the Business Profile.
Findings
-
Found: 14 service pages share the same title tag.
Why it matters: Google can't tell the pages apart, so it picks one for all of them.
Fix: write a unique title for each page.
-
Found: the home page loads a 2.4 MB image on mobile.
Why it matters: slow pages lose visitors before they read a word.
Fix: compress and size the image; expected weight under 200 KB.
-
Found: the Business Profile's primary category is "Contractor".
Why it matters: Google uses the primary category to decide which searches to show you for.
Fix: change it to "HVAC contractor".
Priority
| Finding | Impact | Effort | Owner |
|---|---|---|---|
| Titles | High | Low | Us |
| Mobile image | Medium | Low | Developer |
| Category | High | Low | Owner |
Charts are illustrative.
Everything here is illustrative data. We have no client names to show yet, so we show the work product.
Show
A sample audit.
The audit starts with a summary, then lists findings in order of priority. Each finding says what we found, why it matters and the fix.
Everyone who buys the SEO Audit & Strategy, or the free audit in short form.
SAMPLE, ILLUSTRATIVE DATA, NOT A CLIENT
SEO audit: Example Heating & Air
Illustrative
Summary
Three things to do first: give each service page its own title, fix the mobile load time on the home page and correct the primary category on the Business Profile.
Findings
-
Found: 14 service pages share the same title tag.
Why it matters: Google can't tell the pages apart, so it picks one for all of them.
Fix: write a unique title for each page.
-
Found: the home page loads a 2.4 MB image on mobile.
Why it matters: slow pages lose visitors before they read a word.
Fix: compress and size the image; expected weight under 200 KB.
-
Found: the Business Profile's primary category is "Contractor".
Why it matters: Google uses the primary category to decide which searches to show you for.
Fix: change it to "HVAC contractor".
Priority
| Finding | Impact | Effort | Owner |
|---|---|---|---|
| Titles | High | Low | Us |
| Mobile image | Medium | Low | Developer |
| Category | High | Low | Owner |
Charts are illustrative.
A sample roadmap.
The roadmap lays out six months. Each item has an owner, an effort and a price, so you can decide what to buy.
Included in the Standard audit and Comprehensive audit.
SAMPLE, ILLUSTRATIVE DATA, NOT A CLIENT
Six-month roadmap: Example Heating & Air
| Month | Item | Effort | Owner | Estimate |
|---|---|---|---|---|
| Month 1 | Titles and Business Profile fixes | Low | Us | $400 to $600 |
| Month 2 | Mobile speed work | Medium | Developer | $800 to $1,200 |
| Month 3 | Three service pages rewritten | Medium | Us | $900 to $1,500 |
| Month 4 | Reviews process live | Low | Owner | $0 to $200 |
| Month 5 | Two new pages | Medium | Us | $700 to $1,100 |
| Month 6 | Review and plan the next six months | Low | Together | $0 |
Estimates are illustrative ranges.
A sample report in five minutes.
Three short sections on top and a table of results below. The detail sits in the dashboard.
See SEO Analytics & ReportingSAMPLE, ILLUSTRATIVE DATA, NOT A CLIENT
Monthly report: Example Heating & Air
What changed
Calls from Google rose, and enquiries from the website stayed level.
Why
Two service pages were rewritten in March and a Business Profile category was corrected.
What next
Rewrite the next two service pages and start a review request.
| Measure | Last month | This month |
|---|---|---|
| Calls from Google | 31 | 38 |
| Website enquiries | 12 | 12 |
| Direction requests | 18 | 22 |
What it cost
One monthly plan fee. Nothing extra was billed this month.
All figures illustrative.
How to read these.
SAMPLE, ILLUSTRATIVE DATA
Every figure is invented to show the format. None is a result.
What we found
The observation. Facts only.
Why it matters
The reason it affects your searches, in plain words.
The fix
What to change, who changes it and how we'll check it worked.